Redbox has deployed number of different SMS marketing campaigns in past couple of months. The most recent one, Redbox sent out emails to subscribers to text keyword “DAYS” to their short code 727272 to receive a promo code every day!
When text DAYS to 727272, received a unique promo code and on subsequent attempt receive a text reply telling that you can have only one promo code every day. Following these messages, received another text message from them, asking for permission to receive future promotions via text messages (Double-opt in).
Now, How would you implement a campaign like this using TXTImpact SMS marketing plaform.
Step1: Generate or import unique promotion code using mobile coupons module.
Step2: Setup Text to win campaign, why? because Text to win campaign allows you to control frequency of redemption code request. As in Redbox case, they’re controlling one promotion code a day. So, text to win campaign you can control, re-entry duration and also setup start and end dates.
In Text to win campaign, add coupon code dynamic tag in winner response field, so everyone would receive a unique redemption code.
In Text to win campaign, add coupon code dynamic tag in winner response field, so everyone would receive a unique redemption code.
